According to the AMTA 2015 consumer survey, an average of 18 percent of adult Americans received at least one massage between July 2014 and July 2015, and an average of 27 percent of adult Americans received a massage in the previous five years.
In July 2015, 19 percent of women and 16 percent of men reported having a massage in the past twelve months.
Eighteen percent of massage consumers reported receiving their last massage at a massage therapist's office or location in 2015, surpassing spas as the top place to receive massage for the first time.
The primary reason people received massage was for health and wellness reasons.
Fifty-two percent of adult Americans who had a massage between July 2014 and July 2015 received it for medical or health reasons such as: pain management, soreness/stiffness/spasms, injury rehabilitation, or overall wellness, a slight decrease from 2014 data.
Ninety-one percent agree that massage can be effective in reducing pain.
Thirty-three percent of massage consumers had a massage for relaxation/stress reduction between July 2014 and July 2015.
"Industry Fact Sheet." — American Massage Therapy Association. N.p., n.d. Web. 22 July 2016.